Two Brits in Vegas to get married got baguettes, berets and some excitement for being the 10 visitors that are millionth the Eiffel Tower at the Paris Hotel and Casino.
Martin Layton and their fiancee Sarah Connell came all the real means from the UK to be married in Las Vegas; absolutely nothing particularly uncommon about that, of course. Just What made their escapade unique, but, ended up being becoming the 10,000,000th visitors to the vegas’ Eiffel Tower at the Paris Hotel, replete with dancing girls and celebrities.
Entertainers On Hand
Not just showgirls greeted the couple that is surprised American Idol winner and now Las Vegas performer Taylor Hicks, the cast of the Jersey Boys, and, the inevitable mime had been additionally readily available to congratulate the delighted duo, Vegas-style.
It was Vegas that is old-school showmanship however it nevertheless tickled the engaged Brits.
‘Here we’re,’ said Martin Layton. ‘I still can’t believe it.’
Mind you, with it just a hop, skip and a jump across the Pond, these two have been to the real Eiffel Tower in Paris. But no one during the one in France made them feel this special. In reality, like some kookie 1960s episode of ‘Candid Camera’, the Paris advertising team ended up being actually waiting and watching for # 10M to enter (considering that the property’s opening in 1999), so they could pounce.
Followed by Marketing
Naturally, they had to create up their marks, so as the couple stepped onto the Tower’s elevator, the marketing group accompanied, pretending become shooting a video marketing promotion and asking the couple should they would mind being interviewed for it. This being 2013 and everyone having imagined being on their own reality television show by now, naturally, Layton and Connell said sure, fine.
Until the interview ended, everyone got off the elevator, and the pair nevertheless felt like these people were being tailed.
‘Are they still following us?’ Layton asked their fiancee.
The pair first eyed the lavishly dressed showgirls, but assumed they were just there to Vegas the Tower up a bit after coming around a corner. Until the performers that are leggy came towards them, that is. And next thing you know, the Jersey Boys’ cast and Taylor Hicks (who occurs to have gig at the Paris right now) appeared out of nowhere, along with champagne, TV digital cameras as well as the inevitable casino execs, trying maybe not to look completely ennuied in regards to the thing that is whole.
After which while there is no bottom to ‘kitsch’ when considering to Vegas Taylor Hicks and also the Jersey cast actually sang out ”You’re our 10 millionth guest,’ which prob made the Brits cringe the way most of us do when the waitstaff at Chile’s sings ‘Happy Birthday’ at a co-workers’ lunch gathering.
Then they got to see the launch of some 5,000 red, white and blue biodegradable balloons and were awarded a seven-day trip for two to the real and actual Paris, France.
Just What, no gambling cash, you cheapskates?
As exciting as being the Eiffel that is 10,000,000th Tower no doubt ended up being, we now have a feeling they might have been more wowed by their subsequent day trips to the Grand Canyon while the Hoover Dam, also if no one sang to them upon arrival.
Atlantic City Looking to Online Gaming to save lots of Its Sinking Casino Ship
Atlantic City’s land gambling enterprises’ imminent online gambling launch looks like the gambling town’s last hope for revenue sustainability
When you’re the game that is only city or even a region you could be capable of getting away with a confusing and constantly changing marketing approach, and less-than-stellar customer offerings. But for Atlantic City which stood alone as an East Coast gambling mecca when it first legally launched in 1978 those times are long gone, along with years on years of bleak, bleaker, bleakest revenue returns in what ended up being once considered a recession-proof industry, some think that its 12 land casinos’ launch of Internet gambling sites in a few months could be its only hope for salvation now.
Too Minimal, Too Late
Unlike Las Vegas which successfully turned itself as a more-than-gambling, luxury-experience travel destination who has cache all over the world Atlantic City never really got away from being a regional, day-trip-on-the-tour-bus form of destination. Now surrounded by states such as Maryland and Pennsylvania and soon, New York that provide equally as much, if you don’t more, to their own gambling constituencies, New Jersey doesn’t actually have much to offer anyone, as well as its constantly declining revenues show it.
And it’s not wanting to get much better for the beleaguered Garden State either; Maryland Live Casino recently launched that state’s second brick-and-mortar poker room, and had a 1,000-person waiting list on opening. The new room is large by East Coast standards, and comes with trendy amenities like phone chargers built right into the tables with 52 tables. As the last nail in the AC coffin, the Maryland casino has good proximity to both Baltimore and Washington, D.C., towns that would be a few hours drive into Atlantic City for a good day.
Which brings us back in to Atlantic City’s impending online launch, and just why it might end up being the only option to keep gambling alive in this casino town that’s now on life support.
Head Start for Online Dollars
Because once again, nj may have a monopoly or at the least a head start on Internet casino gambling at its launch, and though 2nd to Nevada to come to the table, it brings with it a huge state population 9 million that Nevada can’t even come close to populate its games with, a reality that is very important in online poker, which is all Nevada is offering now, versus brand New Jersey’s complete menu of casino gambling choices (even sports betting, if Governor Chris Christie has his means down the road). And also as actual state residency isn’t needed, but quite simply physically being in the state to be able to play on line ( which is the same as Nevada), one could potentially imagine serious East Coast players renting or buying condos together to share for time or weekend online forays, which might conceivably help the real estate market there as well.
One doesn’t need to be described as a rocket scientist to appreciate that other states with legal land casinos will probably be jumping on the poker that is online casino bandwagon sooner rather than later on. We can only just hope New Jersey does an improved job of remaining competitive online than it’s done of luring customers to its brick-and-mortar casinos.
International Gaming Expo Highlights Nostalgic TV, Films in New Slots Games
Casino industry execs will be searching for the next ‘Wheel of Fortune’ slots game success at this present year’s G2E show in vegas.
Every industry that is big its yearly tradeshows, and most unveil new products and services with leggy convention girls and fancy booths; but when you are the annual tradeshow for the casino industry as well as its video gaming manufacturers, you have to up the pizzazz factor a little. So expect this present year’s Global Gaming Expo (G2E) coming to your Sands Convention Center in Las Vegas later this to do just that month.
All That Jazz
This year’s show is bringing a bevy of celebrities, rock stars, and race car motorists to wow attendees and draw their attention to brand new games being unveiled in this highly competitive business. Among the anticipated movie stars are TV’s Judge Judy, advertising behemoth/rock group Kiss, Las Vegas’ ‘Pawn Stars’ quirky celebs, and a number of NASCAR drivers, all marketing new slot games connected with their brands. Because make no mistake about it, slot branding is big, big money for everybody included.
And that’s only the start. Also set to appear are celebrity magician and long-time Vegas headliner David Copperfield; Adam western (TV’s original ‘Batman’) and rock that is legendary ZZ Top. Oh, and apparently some zombies will also be making the rounds, along with a few other characters that are kookie.
Slots machines like Hollywood itself are both business that is big and show business. You are said by them need to spend money to create money, and that’s precisely the tac that slot manufacturers is taking at in 2010’s show when it opens Sept. 24. And what seems to draw casino customers are somewhat interactive, familiar brands that resonate using them, including TV that is nostalgic and celebs of yesteryear. Manufacturers have discovered that including well-known movie clips and music in bonus rounds is additionally a big draw for players. Along with several slow recessionary years to over come, these game more chilli slots creators know they need to pull down all the stops to get casino execs spending again.
Heavy Hitters Bringing TV that is back nostalgic Games
Among the top name-brand attendees will function as slot industry’s hefty hitters; companies like International Game Technology (IGT), Aristocrat Technologies, and WMS Industries.
IGT is hefty on film themes with their games, launching new services and products based on oldies but goodies such as for instance ‘Jurassic Park,’ ‘Back to the long run,’ and ‘Bridesmaids.’ Maybe Not to be outdone, Aussie manufacturer Aristocrat has a brand new game based on the 1980s classic film ‘Flashdance,’ too as one on the original ‘Batman’ TV series from the 1960s. To kick that game off, TV’s original Batman Adam West will likely be signing autographs next to his Batmobile in the business’s exclusive G2E showroom.
WMS will be releasing a game title centered on the old ‘Iron Man’ series, in addition to one on the 1980s film that is popular Bueller’s Day Off.’ Guess we can easily see which demographic these businesses are attempting to charm to.
What casinos are trying to reproduce with any new game purchases could be the insane success of games like ‘Wheel of Fortune,’ brought out by IGT in the 1990s and based, of course, on the perennial TV hit show. It’s still a launched and standard many a knock-off that incorporated that game’s bonus jackpot spin technology. Of course, Pat Sajak and Vanna White who already have the simplest and most gig that is lucrative Hollywood obtain a piece of the action with their pictures all around the machines.